Around here, we tell stories first.

I subscribe to the content-first philosophy for web development. It’s a process that captures a brand’s story, voice, and purpose before a single wireframe is ever sketched or line of code inputted. Without prioritizing content and developing a site’s architecture at the outset of the project, the site cannot accurately or effectively accomplish its objectives.

Every one of the dozens of website builds I’ve led or collaborated on has started with an intensive research and discovery phase that informs every aspect of the project. From stakeholder interviews and focus groups to deep site audits, we’re able to create journeys and experiences that serve the user in a meaningful and effective way.