It’s So Much More Than Hashtags and Likes

Social media is not a fad or a trend, it’s an essential and effective way to market, stay relevant, and accomplish goals. I tell my clients that they shouldn’t be on social media if they aren’t prepared to do it wholeheartedly and with intention. I think it’s right for most businesses, but I don’t think it’s appropriate for all, and working together to define your overall content strategy is how we determine that for your business.

If you’re committed to being a good social media citizen, having some fun with your brand, and publishing outstanding content, I’d like to work on developing that plan with you just as I did for our clients at Clover Partners. There I managed our own brand's social as well as the social media strategy and execution for several of our clients. I built the editorial calendars, wrote the copy, adhered to brand voice, directed photoshoots and acquired graphic assets, engaged with the community, managed all details of the accounts, and provided detailed monthly reporting. These clients enjoyed above-average results by way of engagement, followers, site traffic, and other KPIs.

Medscape

Support and collaborate with the social media team by managing more than two dozen niche medical accounts across Facebook and Twitter. Includes strategy, production and execution, planning, and copywriting.

FitnessAfterCancer, Dr. Kathryn Schmitz

Developed and execute on a strategy that aims to build reach and audience, while increasing visibility of Dr. Schmitz’s role in exercise oncology research and application. Utilizing Instagram for a mostly consumer audience, cancer patients and caregivers, and Twitter for an academic/peer audience, fellow cancer researchers and fitness professionals, we’re building a following to champion her continued research, forthcoming book, and role as a thought leader in the industry.

Instagram Posts

Spunky Old Broad RBG

The paradox of exercise and fatigue

Alex Trebek has pancreatic cancer

Exercise should be the standard of care

Twitter Posts

Men’s Health Feature

Caffeine Awareness Month

I am the breadwinner…International Women’s Day

How are you moving your colon today?

Mount Hayden Backcountry Lodge

Develop and execute on a social strategy that aims to build reach and audience in an effort to drive bookings to the soon-to-launch Euro-style backcountry lodge above Ouray, CO at the base of Mount Hayden.

Instagram Posts

Nat Geo Feature

Salty Iguana Bloody Mary Mix

BalancedComp

Managed the Twitter, Facebook, LinkedIn, and Email for this B2B compensation consultation firm.

$55 Early Bird Discounts

The 2080 Hours Lie

Cuppies & Joe

Managed two week-long Instagram takeovers in 2015 and 2016 for this wildly popular cupcake and coffee shop in Oklahoma City.

Clover Partners

Created and managed the brand Instagram, Twitter, and Facebook for the digital branding and marketing studio I co-founded in Denver.

Photo by Hayley Waldo / Clover Partners